PERSONAL_TERMINAL // OPERATOR: T. PEPPER --:--:-- ●REC UPLINK: ACTIVE
DIRECTORIES
MEM  ▓▓▓▓▓▓▓░░ 72%
UPLINK ◉ STABLE
OPR  T.PEPPER
SYS  NOMINAL
▌ OPERATOR PROFILE

TOM
PEPPER

▮

Commercial product leader and founder with 14+ years building, rescuing and scaling B2C digital products across e-commerce, mobile, personalisation and retail platforms.

Combines strategic product ownership with hands-on delivery — proposition, UX, technical direction, analytics and iteration. Recent work focuses on applied AI-assisted product development, moving lean teams rapidly from idea to live product.

▌ SELECTED IMPACT — LIVE READOUT
MOBILE REV / YR
£0.0M
FROM £130K
AVG ORDER VAL
£0.00
FROM £3.20
REVENUE RECOVERED
0%
DECLINE REVERSED
DISTRIBUTED TEAM
0
UK / BG / IE
M&S STORES LIVE
0
3-MONTH ROLLOUT
SUPPLIER SAVINGS
£0K+
PLATFORM MODERNISE
14Y RUNTIME
LOCATIONFROME, UK
RUNTIME14+ YEARS
CLEARANCEFULL UK RTW
STATUS◉ AVAILABLE
▌ SERVICE RECORD // 2011 → PRESENT
DEC 2025 — PRESENT
B2C · CARD COMMERCE
1IN100
Product Lead & AI Developer
›Launched a B2C greeting-card + prize-draw platform (May 2026); validated the full purchase → activation → draw journey with multiple live winners.
›Own the front-end customer experience: browsing, card customisation, checkout, recipient activation and post-purchase engagement.
›Use AI-assisted workflows to accelerate discovery, planning, implementation, testing and iteration across a lean team.
MAY 2025 — PRESENT
CONTENT · PRODUCTION
ALIGNED
Founder
›Founded a creative content & production studio — messaging, tone and audience-facing storytelling for organisations and creators.
›Deliver content strategy and production for clients including a men’s community-interest project and Thompson & Ball Guitars.
APR 2022 — DEC 2024
RETAIL · SHOPIFY
SCRIBBLER
Head of Tech — Contractor
›Delivered an M&S wholesale integration concept → live in three months, putting Scribbler products across 25 M&S stores.
›Rebuilt the e-commerce platform onto Shopify and brought key personalisation capability in house.
›Cut third-party supplier reliance, delivering £100k+ in operational cost savings.
JAN 2016 — APR 2022
STUDIO · 11 PEOPLE
LIONHEART APPLICATIONS
Founder & CEO — Product / Delivery Lead
›Built and led a distributed team of up to 11 across the UK, Bulgaria and Ireland delivering B2C e-commerce, mobile and bespoke products.
›Rescued the Funky Pigeon app after a bug-ridden offshore rebuild drove a ~35% revenue decline — led a ground-up rebuild and recovered performance.
›Lifted AOV from £3.20 → £4.60, improved retention & LTV by ~6%, and built Hoot, a headless personalised eCard rendering platform.
NOV 2011 — JAN 2016
MOBILE COMMERCE
FUNKY PIGEON / WHSMITH
Junior PM → PM → Business Analyst
›Took ownership of a struggling mobile app generating ~£130k/yr and helped define a new product direction.
›Delivered App v2.0 — ~£1.8m in its first live year — and helped grow mobile-app revenue to ~£2.8m annually.
›Designed the website Inside Card Editor, improving the core card-personalisation experience.
▌ IMPACT DATA // SELECTED METRICS
MOBILE APP REVENUE — ANNUAL £m £130K → £2.8M
2.82.11.40.70 '11'12'13'14'15'16 v2.0 · £1.8M Y1
AVERAGE ORDER VALUE · +44%
£3.20 £4.60 BEFORE AFTER
REVENUE RECOVERY · APP REBUILD
−35% RESTORED
DISTRIBUTED TEAM · UP TO 11
UK·7BG·3IE·1
SUPPLIER COST REDUCTION
£100K + SAVED / YR
M&S RETAIL ROLLOUT — CONCEPT TO LIVE IN 3 MONTHS 25 / 25 STORES LIVE
▌ CAPABILITY MATRIX
FOCUS INDEX · SELF-ASSESSED EMPHASIS
PRODUCT STRATEGY & DISCOVERY95
MOBILE & B2C COMMERCE92
AI-ASSISTED DELIVERY88
UX & INTERACTION DESIGN85
DISTRIBUTED TEAM LEADERSHIP90
PLATFORM MODERNISATION80
CORE CAPABILITIES
PRODUCT STRATEGY B2C E-COMMERCE MOBILE COMMERCE PERSONALISATION CUSTOMER JOURNEYS CONVERSION / AOV ROADMAPPING STAKEHOLDER MGMT SUPPLIER MGMT ANALYTICS & REPORTING API INTEGRATION
TECHNICAL TOOLKIT
AI ASSIST ChatGPT · Claude · Claude Code · Copilot
DELIVERY VS Code · CI/CD · API-led · analytics
PLATFORMS React · Shopify · OpenCart · AWS
SYSTEMS rendering · personalisation · DB / workflow
▌ COMMS // ESTABLISH CONTACT
◈EMAILtompepper@me.com
◈LINKEDIN[ LINKEDIN ]
◈PORTFOLIO[ PORTFOLIO ]
⌿LOCATIONFROME, UNITED KINGDOM
⚑RIGHT TO WORKFULL — UNITED KINGDOM
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